Experience principles

Experience Principles are a set of guidelines that can be used to align and focus a team on a shared vision for design.

Experience Principles should be based on research and insights, incorporating what the team has learned about users' problems, needs and wants.

They may also be used to inform business strategy or product decisions. and can reflect an understanding of the business needs and brand positioning

Articles

https://uxmag.com/articles/orchestrating-experiences

https://substantial.com/blog/2018/4/30/you-need-experience-principles

https://www.interaction-design.org/literature/topics/design-principles

https://blog.prototypr.io/designing-the-mendeley-experience-principles-a0059bcf3e52

https://boagworld.com/digital-strategy/ui-design-principles/

Examples

https://www.audi.com/ci/en/guides/user-interface/ux-paradigms.html

Sites

https://principles.design/