Focus groups are a valuable tool for researchers seeking in-depth insights from a targeted audience. They bring together a small group of carefully chosen participants to discuss a specific topic or product.
A moderator guides the conversation, asking open ended questions and encouraging interaction among the participants.
This group setting allows participants to share their opinions, experiences, and feelings, generating richer data than individual interviews. Focus groups are particularly useful in uncovering underlying motivations, exploring emerging trends, and gauging reactions to new ideas.
Focus Groups
(Usability.gov)
https://www.usability.gov/how-to-and-tools/methods/focus-groups.html
How to Run a Successful Focus Group
(MasterClass)
https://www.masterclass.com/articles/how-to-run-a-successful-focus-group
How to Run a Focus Group for Your Business
(HubSpot Blog)
https://blog.hubspot.com/marketing/what-is-a-focus-group