They allow for in-depth conversations with a targeted audience, uncovering motivations, thought processes, and pain points that might not surface in group settings.
To conduct effective user interviews, researchers should first define clear goals and recruit participants who represent the target user base.
Open-ended questions and active listening are key to fostering a comfortable environment where users can share honest feedback. By analyzing the collected data, designers gain valuable insights that can inform product features, functionality, and overall user experience.
Individual Interviews
(Usability.gov)
https://www.usability.gov/how-to-and-tools/methods/individual-interviews.html
User Interviews for UX Research: What, Why & How
(User Interviews)
https://www.userinterviews.com/ux-research-field-guide-chapter/user-interviews
How to Conduct User Interviews | IxDF - The Interaction Design Foundation
(Interaction Design Foundation)
https://www.interaction-design.org/literature/article/how-to-conduct-user-interviews